CRUST + CRÈME

This was a brief set by @briefclub on Instagram and I thought I would give it a go as a little passion project. The brief was very simple: Crust and Crème is a patisserie brand that require a logo and loyalty card design, plus any extras. From how the brand sounds when spoken and my research, instead of going down the fine and dainty route, I decide to use a chunky font with character and use retro tones, as I thought this would be more suited to “Crust and Crème” and be more approachable. Using the plus sign instead of “and” or an ampersand, gives it a touch of modernity in the nostalgic palette. Furthermore, this plus symbol becomes part of a repeating pattern, contributing to the retro influence in the brand. It felt only right that the symbol also became the part of the loyalty card too.

Fully designed by me. Stock images used for mock ups.