PUZZLE CRU JIGSAW PUZZLES

Under the Ginger Fox brand, Puzzle Cru is a series of jigsaw puzzles curated by master of wine Rebecca Gibb that combines maps and wine or whisky that were designed alongside an illustrator. Once the jigsaw puzzles were illustrated, I was responsible for creating cohesive packaging look that would work across all four titles. The brief was that the packaging needed have a giftable feel with a touch of luxury, which was enhanced by the linen finish and touches of gold foil. The main colours for the packaging were picked from the jigsaw puzzle images, but also tonally adapted so that all four titles sat together. As alcohol is a key theme for these jigsaw puzzles, I took inspiration of alcohol labels and how I could incorporate this into the packaging design. Within my research, a lot had a tab-like element which I wanted to capture and used on the portrait puzzles. Whilst on the landscape puzzles, I positioned the “label” across the bottom half, like you would see on alcoholic bottles. This project was challenging as I had to ensure that I not only did I meet the brief to the directors, but also fulfilled Rebecca’s expectations for the brand.

Packaging designed by me and puzzle artwork illustrated by an illustrator. Made print ready by me.